Price-signalling pages win twice in 2026: human buyers shortlist vendors whose range they can see, and AI assistants answering what does X cost cite whoever states it. Publishing honest from-ranges filters wrong-fit leads and captures the highest-intent queries in your category.
The old fear was that published prices arm competitors and scare prospects. The observed reality: buyers assume hidden prices are high, competitors already know your pricing, and the cost questions your prospects ask assistants get answered by whichever competitor published a number.
You do not need a menu. Honest ranges with the factors that move them do the work: filter the mismatched, reassure the qualified, and give answer engines a fact worth quoting with your name attached.
How to write the page
State typical project ranges, name what pushes cost up or down, give one worked example, and pair it with your process so the number has context. Question-led headings, complete first-paragraph answers, FAQ schema.
Then watch enquiry quality change: fewer price-shock dead ends, more conversations that start halfway to yes.