Voice queries in Indian languages keep climbing as assistants improve, and they behave differently: longer, conversational, question-shaped. Businesses that publish clear answers, and increasingly answers in their customers' language, get chosen by the assistant doing the talking.
Typed search taught India English keywords. Voice is undoing that. People ask assistants full questions in Malayalam, Hindi, Tamil, the way they would ask a neighbour, and the assistant answers with one or two names, not a results page.
Question-led content maps directly onto this behaviour. A page that opens with the exact question and answers it completely is what the assistant paraphrases, whatever language the query arrived in.
Practical first steps
Write your FAQ content the way customers speak, not the way your industry writes. Keep your Business Profile categories and services exhaustive, because voice results lean heavily on them for local intent.
If your market is Kerala, a Malayalam version of your core answer pages is no longer a nice touch. It is addressable demand your English-only competitors are leaving on the table.