Short vertical video keeps compounding for B2B in 2026 because decision makers scroll the same feeds as everyone else. Sixty-second explainers of real problems, shot plainly by the people who do the work, outperform polished corporate video on both reach and trust.
The procurement manager watching machine-maintenance reels at lunch is not a joke, it is your channel mix telling you something. Feeds reward useful specificity, and B2B expertise is a bottomless well of it.
The format that works is almost embarrassingly simple: one real question a customer asked, answered in a minute, by the person who actually knows, with captions on. Authority reads as authenticity, and the algorithm reads watch time.
A sustainable cadence
Two videos a week beats a burst of ten and a silent quarter. Batch-record monthly from your FAQ list, publish steadily, and repost the winners to LinkedIn where your buyers admit to being.
Track profile visits and inbound DMs rather than likes. In B2B, one right viewer is the campaign.