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Industrial B2B · 6 months

From invisible to cited in AI answers

A component manufacturer with strong offline reputation and almost no digital footprint, rebuilt around entity clarity and question-led content.

Sample contentIllustrative example. Not a real client engagement.
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AI answers citing the brand
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Organic enquiry volume
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Median page load

The challenge

Twenty years of engineering credibility, a five-page site that loaded in nine seconds, and no presence in any search result their buyers used. Procurement teams researching suppliers simply never encountered them.

What we did

  1. 1

    Rebuilt the site on a statically rendered stack with full Schema.org coverage

  2. 2

    Mapped the twenty questions procurement engineers actually search before shortlisting

  3. 3

    Published a specification-led answer library against those questions

  4. 4

    Established consistent entity data across directories, profiles and the site itself

The outcome

Within two quarters the brand moved from absent to routinely cited in AI-generated supplier comparisons, and organic enquiries became the largest single source of qualified pipeline.

Placeholder testimonial, replace with a real, approved client quote.
Client Name · Managing Director