The challenge
Duplicate and conflicting business listings meant search engines could not confidently associate any location with the brand. Store pages did not exist. Reviews went unanswered.
What we did
- 1
Consolidated and corrected listings across every major directory
- 2
Built individual, indexable location pages with LocalBusiness structured data
- 3
Established a review response process the store managers could sustain
- 4
Localised social content per catchment area
The outcome
All eight locations now hold top-three local pack positions for their primary category, and search-driven footfall has become measurable for the first time.